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Re: Text comprehension research
And of course David Ogilvy, from an advertising and writing perspective, with response rates—and sales—as the measure of “comprehension”! I can’t recall offhand which of his books is best on this top…1 -
Re: Bold spacing and kerning rules
John: Certainly, one can start with the Regular. Then derive the Extra Bold from it by various transformations, and refine that by eye. At the other end of the scale, copy the Regular into a backgrou…1 -
Re: 1.5 stories g'
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Re: Crooked man on a crooked path
This is the same effect which makes me see the left side of A thinner, when both sides are the same thickness, and makes vertical stems appear thinner when they are the same thickness as horizontals—…1 -
Re: 1.5 stories g'
I’ve never employed this configuration, but I have used something similar (the “disconnected tail”) in a number of typefaces—though not for a lack of space, but because its oddity seemed appropriate …3
